The Right Messenger
Successful luxury home marketing relies on projecting the right image to the right audience in the right places. Going from a growing local affluent market to property collectors all over the world, Paradise Properties of Brevard is the right messenger with reach, credentials and the brand position.
The Right Message
Paradise Properties of Brevard can find the uniquely promotable features for any property, prioritize them in importance
to the designated audience, and present the information with the added value and prestige of the Paradise Properties
brand umbrella.
The Right Message Outlets
LOCAL – Greater Brevard 530,000 people / 81% Homeowners
Based on distribution and readership data, local news, social and real estate publications are analyzed and selected for inclusion in the customized marketing mix for each Paradise Properties listing.
In addition to print, Cable TV real estates shows, channels and infomercials are used in multi-media campaigns. Affiliated websites add reinforcement and frequency to the home marketing as well as a 24/7 presence that crosses traditional time and regional barriers.
Direct mail oversized postcards sport full color impact with the capability for very focused targeting in various demographic categories and specific locations.
NATIONAL –
Affluent markets with an established interest in fine Florida homes are reached with targeted publications including:
INTERNATIONAL –
Reach with the prestige and awareness
